D – Labels
“Datapunk. This is Electro within the upgrade of a musical definition of its position, which is open in all directions and re-considers the machine beat in a new and consequent way. Retro is dead, and because of that, we live Electro here and now. Four years ago, would Label Manager and Producer A
“Datapunk. This is Electro within the upgrade of a musical definition of its position, which is open in all directions and re-considers the machine beat in a new and consequent way. Retro is dead, and because of that, we live Electro here and now. Four years ago, would Label Manager and Producer Anthony Rother really have thought that his break with the favoured traditions of electro would have had such a massive influence on the aesthetics of electronic dance music of the 21st century? Making such a conscious break with tradition with the very first releases on the freshly launched Datapunk label and generating a new world of sound which was a pretty big break from the classic stereotyped thinking certainly demonstrated a huge amount of courage, so it’s all the more impressive that this courage paid off. Along with amazing single and LP releases by Rother, which include collaborations with Sven Väth and DJ Hell, as well as groundbreaking productions by Johannes Heil, Gregor Tresher, Artist Unknown, Billy Nasty, Bodzin & Huntemann, Xenia Beliayeva and many more, a mutual enrichment of techno and electro has led to the growth of a new hybrid which in recent years has determined the global sound of clubs like no other.
And those who have followed this sound development know all about the huge importance of Datapunk for the triumphal procession of electro in its modernized packaging. But this isn’t any reason for the Datapunk guys around Rother to rest on their laurels. “In recent months, the term ‘electro’ has been applied to every style like crazy. As there hasn’t been anything in the whole range of electronic dance music that couldn’t be referred to as being electro, it kind of developed an almost scary momentum. It’s exactly the right time for a new beginning in terms of style, and there should be a new conceptual staging for it. The term ‘moderntronic’ isn’t only universally understandable as a synonym for forward looking electronic music, it also provides scope for interpretation at the same time. It also provides a chance of finding a way out of the stylistic reduction that’s imposed by overweening name badges like ‘house’, ‘techno’ and even ‘electro’." (Anthony Rother, 2007). And so 2007 also promises to be an exciting, groundbreaking and successful year for everyone at Datapunk. With the ‘We Are Punks’ CD anthology and the current double EP ‘Various Punks Vol. A’ it isn’t only the label’s past that’s savoured, focus also makes a decisive turn towards the next Datapunk generation. In this respect along with the Label Manager Anthony Rother and established label artists like Billy Nasty, Frank Kusserow and Xenia Beliayeva, an increasing number of acclaimed international producers are also on Datapunk’s base of artists such as Kiko from Grenoble, the Portuguese duo Jackspot and Calapez and also Uros Umek, the 31 year old music workaholic for labels such as NovaMute or Primate and Slovenia’s best known techno export since the mid 1990s."