L – Labels
Lost My Dog was formed in 2005 by Strakes, Pete Dafeet and Najan Ward. In a very short space of time Lost My Dog grabbed the attention of the world's leading DJs, press and most importantly the record buying public with their fresh and unique approach to underground house music. Within their first y
Lost My Dog was formed in 2005 by Strakes, Pete Dafeet and Najan Ward. In a very short space of time Lost My Dog grabbed the attention of the world's leading DJs, press and most importantly the record buying public with their fresh and unique approach to underground house music. Within their first year iDJ magazine had tipped the label as one of the "100 reasons why dance music still rules", going further to say that Lost My Dog was one of the "most exciting house labels to emerge from the UK recently". DJ Magazine followed suit stating "this label has been one of the most inspiring over the year for me so far".
Refusing to be pigeon-holed into any specific sub genre of house music, Lost My Dog releases range from deep house grooves, through Chicago influenced jackers, to acid and tech house floor rockers. Put succinctly by DJ Mag, "Lost My Dog release vibrant house music with balls of steel." Each release is aimed at pushing the label forward into new territory, releasing new sounds but always maintaining a high level of quality control. Part of this success is that all releases have to appeal to Strakes, Pete and Nags; if one of them isn't feeling it then the record won't be released.
This broad ranging sound is also reflected in the artists that Lost My Dog work with; a roster that encompasses a mixture of established names, rising stars and relative unknowns. Producers who have worked with Lost My Dog include the legendary Jay Tripwire and Greenskeepers, Julian Sanza (2020 Soundsystem), Jay West, Harold Heath, YSE (Rhythm Plate), Tommy Largo, Matt J and a whole host of others, not forgetting of course, the label's own Pete Dafeet and Strakes.
As the label continues to go from strength to strength only one problem appears to still exist; finding the damn dog!